Advertising is legalized lying. [H.G. Wells]
Ah, but that was a different time. Those were the days when leggy packs of cigarettes pranced and danced across our TV screens, usually accompanied by a catchy jingle or slogan. (I remember quite a few; how about you?) Even cartoon characters were used to sell us on the pleasures of smoking.
Advertising reflects the mores of society, but it does not influence them. [David Ogilvy]
Hard to believe, but it wasn't until 1965 that the U.S. Surgeon General proclaimed smoking hazardous to our health. Not hazardous enough for the military to stop dropping packs of cigarettes to our soldiers in Vietnam, mind you, but hazardous enough for cigarette advertising on TV to be eventually outlawed.
Like Ogilvy said, ads do reflect mores and attitudes of society. And to paraphrase the old Virginia Slim slogan, We've come a long way, baby. My brother sent me a terrific collection of old ads that aren't even close to being politically correct by today's standards. Care to take a gander at some of them? (We'll save the others for another time.)
Okay, let's take a commercial break right here. Time to check out this video of old '50s and '60s coffee commercials. Men may miss the good old days, when they were the undisputed kings of their castles, but I don't think too many of us little women will experience twinges of happy nostalgia at the sentiments expressed here...
So which of these old ads is your favorite?
Now, a more recent one to
Until next time, take care of yourselves. And each other.